November 18, 2008

Travis Walker Signs with Compass360 Racing

Travis Walker is one of those guys who is just naturally gifted when it comes to driving a race car. Some have talent, but have to work that little bit harder to eke out the last few tenths. For Travis, quick lap times are something that come with seemingly effortless ease. That’s not to say those laps don’t come without effort, it’s just that they seem to come more naturally.

November 09, 2008

C360R’s New Civic Si on Display at SEMA

I’m writing this on the flight back to Toronto from Las Vegas; as the red-eye it’s supposed to be an opportunity to catch a few winks before heading back to the ad agency tomorrow. But I can’t sleep. Maybe it’s the guy next to me snoring, or maybe I’m just excited about all the great stuff I saw at the show.

For me, the highlight of SEMA this year was seeing our brand-new four-door Civic Si on display in the Honda America booth. It showcases our new 2009-spec of the car in its striking bright-orange livery and was prominently parked next to Danica Patrick’s IRL car. Bill Fenton’s black #29 Civic was also on display in the booth, which shows just how important the KONI Challenge is to Honda’s efforts in marketing the new Civic Si.